CEO Quách Phong is currently one of the most central figures in the reward-based gaming industry across Asia. With his strategic vision and strong professional foundation, CEO Quách Phong has transformed the XX88 brand from a rising name into a powerhouse in the industry. Not many are aware that, before establishing his name, CEO Quách Phong went through a challenging journey, starting with a ambitious dream. Thanks to his sharp instinct, he gradually proved his capabilities in a market known for being highly competitive like online betting.
From the moment he took over XX88, CEO Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to build a comprehensive brand that is distinctive. Under his leadership, XX88 has continuously been upgraded in terms of both technical infrastructure and customer service. Bypassing quick-win strategies, Quách Phong chose a path of long-term investment, centered on a safe entertainment environment. He directly oversaw the server upgrades to ensure that XX88’s system operates without interruption, even website during surges in user traffic. At the same time, he has consistently built an international partner network to deliver one of the most high-quality game libraries in the market. As a result, the XX88 platform quickly built a solid reputation within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that defines his personal brand is CEO Quách Phong’s strong leadership style. Unlike traditional methods, he consistently prioritizes flexibility in every aspect of operations and strategic development at the XX88 brand. This young CEO believes that for an online betting business to achieve sustainable growth, it must strike a balance between technology and people. Therefore, he always conducts regular surveys to ensure that products are optimized for the best user experience. The team at the XX88 brand is carefully handpicked and mentored by leader Quách Phong, based not only on professional qualifications but also on a spirit of responsibility. It is this internal cohesion that fosters a professional working environment—a crucial foundation for the XX88 system to operate smoothly and continue its upward trajectory. His leadership style is not about control but about inspiring others, creating a powerful ripple effect throughout the company and within the player community.
Under the strategic leadership of CEO Quách Phong, the XX88 brand has achieved numerous successes throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a popular rewards-based gaming platform in Vietnam and the broader Southeast Asian region. In just a few short years, XX88 has amassed a massive player base. According to the latest statistics, the number of active users on the platform has increased by over 150% within just 12 months, thanks to a well-executed strategy focused on optimized user experience led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been heavily optimized. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Prestigious awards such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their position in the regional betting landscape.
Not only focused on present success, Mr. Quách Phong consistently pursues long-term development goals for the XX88 system. With the philosophy of “putting users at the center,” he has built a clear roadmap for globalizing services in the coming years. According to CEO Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a world-leading bookmaker. To realize this ambition, XX88 has been strengthening international collaborations, while making bold investments in developing a multinational platform. Promising markets like Indonesia are being deeply researched by the XX88 team to develop localized versions. With a “right positioning – rapid growth” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on user experience, aiming to build an tightly connected ecosystem linking gaming – betting – entertainment – and technology. Features like a flexible ranking system are gradually being integrated to deliver real value to users.
One of the key elements that has shaped the solid position of the XX88 betting platform is the management approach of entrepreneur Quách Phong. Embracing the philosophy of “putting people at the core,” he consistently places human capital at the heart of every decision. CEO Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He frequently initiates internal training sessions, encouraging a culture of learning within his team. The corporate culture he has built—open—has become the glue connecting departments, fostering a strong collective. Remarkably, Quách Phong doesn’t see himself as a “boss,” but as a listener. He frequently personally engages with employees to understand even the smallest concerns, enabling him to make optimal decisions. His approachable and empathetic leadership has helped him inspire throughout the company. Moreover, CEO Quách Phong is a staunch advocate of transparency. He once shared: “No individual can succeed unless the team thrives.” Thanks to these leadership principles, XX88 is continually uniting its team around a shared vision.